Posted on February 9, 2010 by Guy Bendov
can you see all these balls in the air ? Who is gonna catch them ?
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Posted on February 5, 2010 by Guy Bendov
setting last meetings for ENGAGE and DICE
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Posted on February 5, 2010 by Guy Bendov
Posted on January 25, 2010 by Guy Bendov
a quick recap of what happened :
Thu 12:00 AM – got an alert from the PR agency : Dailycandy wants to show Shidonni in NBC’s the Today show. Toys should arrive from Israel to NY by end of day Friday.
Thu 12:30AM – figuring FedEx’s timing, agreeing to send toys to DailyCandy and NBC to make sure at least some will arrive
Thu 8:30 AM – Alerting team, they already work to prepare and upscale ready toys
Thu 10:45AM – Fedex delivery arrives, we change packaging and send the toys
Thu 12:00PM Fedex delivery from the UK (extra toy)
Friday 5:00PM UK toy arrives to NBC , 3 toys are not collected
Saturday 5PM calling to check Saturday delivery. Did not happen (!!!). Calling PR agency to call Dailycandy and pick the toys. No answer.
Sat 6 PM – getting hold of parties, toys will be picked
Sat 8 PM – toys picked
Sunday – test run in NBC
Monday 6 PM – getting a text the segment aired
Well done !
Now it looks very easy but the amount of stress and detail was enormous . Happy it went well, bypassing customs, angry dogs, TV schedules, world disasters, timezones to bring you another Israeli innovation.
http://today.msnbc.msn.com/id/26184891/#35060764
Filed under: israel, one of a kind, shidonni | Tagged: PR, shidonni, the today show | Leave a Comment »
Posted on January 25, 2010 by Guy Bendov
Shidonni on the TODAY SHOW MSNBC this hour ! Can’t wait to see it.
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Posted on January 23, 2010 by Guy Bendov