can you see all these balls in the air ? Who is gonna catch them ?

setting last meetings for ENGAGE and DICE

http://ping.fm/p/DDZsn – Our regal and stupid cat

Shidonni in NBC The Today Show

a quick recap of what happened :

Thu 12:00 AM – got an alert from the PR agency : Dailycandy wants to show Shidonni in NBC’s the Today show. Toys should arrive from Israel to NY by end of day Friday.

Thu 12:30AM – figuring FedEx’s timing, agreeing to send toys to DailyCandy and NBC to make sure at least some will arrive

Thu 8:30 AM – Alerting team, they already work to prepare and upscale ready toys

Thu 10:45AM – Fedex delivery arrives, we change packaging and send the toys

Thu 12:00PM Fedex delivery from the UK (extra toy)

Friday 5:00PM UK toy arrives to NBC , 3 toys are not collected

Saturday 5PM calling to check Saturday delivery. Did not happen (!!!). Calling PR agency to call Dailycandy and pick the toys. No answer.

Sat 6 PM – getting hold of parties, toys will be picked

Sat 8 PM – toys picked

Sunday – test run in NBC

Monday 6 PM – getting a text the segment aired

Well done !

Now it looks very easy but the amount of stress and detail was enormous . Happy it went well, bypassing customs, angry dogs, TV schedules, world disasters, timezones to bring you another Israeli innovation.

http://today.msnbc.msn.com/id/26184891/#35060764

Shidonni on the TODAY SHOW MSNBC this hour ! Can’t wait to see it.

קורא שוב ומסכים עם כל מילה http://ping.fm/8RNB4